‘Challengers’ x Tennis Channel Partnership

Bringing the connection between tennis & Hollywood to new heights.

SOCIAL STRATEGY DIRECTOR

Leading Tennis Channel’s partnership with MGM studios & the cast of ‘Challengers’ for three large-scale, multi-platform creative stunts, including exclusive interviews & appearances ahead of the film’s release. The total amount of video views from all social and digital content tied to the partnership exceeded 35 million, and put Tennis Channel’s brand in front a much younger and more diverse audience.