‘Confessional Cart’ ON TENNIS CHANNEL

Captured on the fly (and on a budget!) in Indian Wells, CA, Confessional Cart takes some of tennis’ biggest superstars out of the traditional interview environment and drops them into a relaxed setting, zipping through the grounds of the BNP Paribas Open. The series continues to unveil new layers of player personalities while reaching a fresh demo on YouTube & social.

After generating over 3.5 million cross-platform views in 2022, the series returned in 2024 and nearly doubled its performance with 7.7 million views across social.

Renewed for a fourth season in 2026, Confessional Cart secured a sponsor buy from Verizon — marking the first social video series buy in network history. Organically, the new season is already pacing toward its biggest run yet, with 2.5 million cross-platform short-form views in just the first month of publishing.