As Director of Digital Content at Tennis Channel, I lead all digital and social video strategy — from premium features to real-time, culturally driven coverage — both on the ground globally and from LA. I’ve transformed the network’s social approach, driving a 743% increase in cross-platform views since 2022 and putting us on track for one billion views in 2026.

That growth is translating to business impact: Tennis Channel saw its highest-ever viewership at the 2026 BNP Paribas Open (up 39% YoY), with a 150% surge in annual subscribers driven heavily by social.

I manage a team of seven and have grown our audience by 1.5M followers across Instagram, TikTok, and YouTube, while expanding into marketing video to further drive subscriptions and elevate the digital ecosystem.