As Director of Digital Content at Tennis Channel, I oversee all digital and social video production and strategy — from formal digital features to real-time social coverage and culturally driven tennis content. I work from the field across the globe & at home in LA. Since taking the reins, I’ve overhauled the network’s approach to social video, leading to a 743% increase in cumulative cross-platform video views since 2022 and putting us on track for our first billion-view year in 2025. Under my leadership, Tennis Channel has also gained 1.5 million new followers across platforms, fueled by a revitalized Instagram, TikTok, and YouTube playbook. I manage a team of seven creators and guide company-wide video strategy rooted in trend awareness, audience behavior, and storytelling instincts. Most recently, I’ve expanded into marketing video, driving subscription growth and elevating the visibility of Tennis Channel’s digital ecosystem.