As Director of Social & YouTube Video at Tennis Channel, I lead all digital and social video strategy & development — from premium features to real-time, culturally driven coverage — both on the ground globally and from LA. I've transformed the network's social approach, driving an 850% increase in cross-platform views since 2022 and putting us on track for 2 billion views in 2026. YouTube has been a primary engine of that growth, with subscribers up 178% and views up over 1,000% since 2022.

That growth is translating to business impact: Tennis Channel saw its highest-ever viewership at the 2026 Cincinnati Open, up 39% YoY, with a 150% surge in annual subscribers driven heavily by social.

I manage a team of ten and have grown our audience by 2.2M followers across Instagram, TikTok, and YouTube, while expanding into marketing video to further drive subscriptions and elevate the digital ecosystem.